DA leader John Steenhuisen during the party’s manifesto launch at Union Buildings on 17 February. The party is in hot water over its new ad campaign. (Lefty Shivambu/Gallo Images)
There are many things that are wrong with the DA’s election advert, and that doesn’t include the fact it looks like it was conceptualised and edited by a bunch of high schoolers for a group project, writes Qaanitah Hunter.
DA leader John Steenhuisen is smirking. His party’s election advert launched on Sunday evening is a success. It has done what ads are meant to do – get people talking!
The 33-second video was aimed at relaying the message that the upcoming general elections is about the survival of South Africa.
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