News24 | OPINION | Chery, Omoda and Jaecoo have started a revolution that will be hard to topple

Jaecoo J8 PHEV (Tyrone Paulsen / News24)

Jaecoo J8 PHEV (Tyrone Paulsen / News24)

Before spectacular outcomes and trends, there are almost always doubts because people aren’t familiar with it and are naturally apprehensive. Everyone might not have taken to it at first, but Chinese automakers in South Africa are the spectacular outcome in this instance.

Now, consumers are willingly spending their hard-earned cash on a vehicle that isn’t German or Japanese – two countries that have established brands in their respective portfolios. Buying trends have changed so much that potential customers put a massive emphasis on pricing before anything else is considered. 

R279 900 gets you entry into Chery’s range for the Tiggo 4 Pro SUV, and it’s mainly due to this that the brand has been able to sell more than 800 units (of that model alone) per month.

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